Treetop
TreeTop's expertise available online. It's that simple.
Handicap was looking to create engagement and donation acquisition campaigns in Belgium and
expand its national reach and action. Since our collaboration began in the context of the
Covid 19 crisis, Handicap International's historical action programs were put on hold and
adapted to respond to the crisis. We therefore had to adapt to the urgency of the situation
as well and to develop campaigns that serve the urgent need to fight against covid in
emerging countries.
Date
Done in 2018 - 2021
Website
www.treetoponline.beServices
Design
Development
What we did
We were asked to create the Treetop Online brand from scratch. We created an all new visual identity for Treetop Online, including a modernization of the existing logo and the creation of a new graphic atmosphere that communicates a product and service accessible to everyone.
We have conceived and designed a new positioning for Treetop Online : the partner who simplifies your trading with confidence: ‘Investing becomes as easy as children's play’.
The message and positioning have been promoted by a first digital campaign and on a broad audience at first, then on thematic campaigns and on custom audiences. The objective was to position Treetop Online as the expert player in the stock market, but which makes investing easy and clear for everyone. A custom website and a blog have been developed for Treetop Online as well as specific landing pages for the different campaigns and audiences.
The results
Building on the success of the first campaigns we have carried on our work to position the Treetop Online brand in the second and third years by developing a new digital campaign that takes its inspiration from the previous one but promotes Treetop on a new message, in continuity with the previous campaigns : ‘Investing is like many things in life : yoga, drumming, gardening, etc. It takes time to get results’. The campaigns were continuously accessible by the client on data studio but also on dashboard.
