Handicap International
When every donation counts
Handicap was looking to create engagement and donation acquisition campaigns in Belgium and expand its national reach and action. Since our collaboration began in the context of the Covid 19 crisis, Handicap International's historical action programs were put on hold and adapted to respond to the crisis. We therefore had to adapt to the urgency of the situation as well and to develop campaigns that serve the urgent need to fight against covid in emerging countries.
Date
Done in 2020
Website
www.handicap
international.beServices
Strategy
Design
Development
Media
What we did
Between 2019 and 2021, we designed and piloted actionable engagement and acquisition campaigns on the Facebook and Google networks. The campaigns pointed to an acquisition optimized website, also developed by us.
At first, we developed digital campaigns to raise awareness about the difference of ability between rich and poor countries to fight against the epidemic and to call for collective generosity.
In the next phases, we expanded the concept of the global pandemic by raising awareness about the fact that this pandemic could not be stopped anywhere until it was under control everywhere.This was a way of breaking down the 'us versus them' logic, but also of enlarging the audience that we reached by using a more pragmatic approach.
During the year, we have also developed ads that have been focused on Handicap International's historical actions.
The various campaigns pointed to the website we developed which was allowing an optimized navigation for each device and guaranteeing an optimal conversion funnel for either single or monthly donations. Winback mechanisms were also put in place to reactivate the people who had abandoned the conversion funnel and had not finalized their donations.
The results
During this period we have expanded the reach, the engagement and the number of donations in Belgium, especially the monthly donations, for Handicap International. We have also successfully been able to adapt ourselves to the urgency of the situation and to cover Handicap International's current but also historical missions. The campaigns were continuously accessible by the client on data studio but also on dashboard.
