Bulex
Stay healthy naturally
Bulex aimed to enhance and promote its products and services to various potential customers and increase the number of leads. The objective was to boost their web visibility and build trust among the targeted audiences. Additionally, they wanted to address the seasonality aspect of their target audience’s needs, focusing on both boiler maintenance and purchase during winter, as well as highlighting summer solutions like air conditioning and smart energy connected solutions. The goal was to increase visibility, brand recognition, audience consideration, and establish a strong market position.
Date
Since 2021
Website
www.bulex.beServices
Media
Tracking
What we did
We undertook a comprehensive 360° campaign to effectively manage Bulex’s marketing activities and boost brand awareness, while attracting new prospects.
To engage specific target audiences interested in the economic, ecological, and connected aspects of energy and insulation solutions, we expanded our advertising efforts to reach specific audiences on relevant websites and platforms. This allowed us to connect with individuals who were specifically interested in the cost-effectiveness, environmental impact, and connectivity features of the Bulex solutions. We tapped into a variety of websites and specific audiences, including those centered around energy-related topics. Our strategies included email marketing, as well as native advertising on sites and platforms that aligned with the previously stated interests.
The campaign revolved around educating people about the brand and highlighting Bulex’s innovative products and services. We utilized various channels to drive more leads to their website, such as Facebook, Google Discovery, YouTube Videos, Performance Max, Outbrain, TikTok, and collaborations with influencers.
Moreover, we provided Bulex with a comprehensive and customized reporting system that enabled continuous monitoring and evaluation of the campaign’s effectiveness. We employed reporting tools like Whatagraph and Tableau, ensuring a clear 24/7 overview of each campaign’s impact. This allowed us to identify areas requiring adjustments and ensure Bulex met its objectives.
The results
The implemented strategy produced highly significant results. The native ads campaign achieved 148.5 million impressions and 320.6k clicks. Prospects responded positively to the campaign, and the team successfully achieved their goal of increasing brand awareness, establishing trust among the audience, and generating leads.
